About Us

Pure Pool Innovations is a father-and-son-owned business based in the Northwest Phoenix Metro area.  Being personally involved in every aspect of the daily care and maintenance of our own pool, we were disheartened by the wastefulness and inefficiency of having to completely drain and refill our pool every 2-3 years (with notoriously hard Arizona tap-water to boot!)

We were thrilled when we came across the Puripool Process.  The sheer amount of water saved by the process and the final quality of the filtered water made it an easy decision for us. We knew that our friends and family with pools would love it as well, so we decided to purchase a mobile filtration unit of our own! 

With the future of water costs and availability in the American Southwest as uncertain as ever, our mission is to provide this incredible, state-of-the-art water-conserving service to as many fellow Phoenician pool-owners as we can!


Marshall Ray

Marshall has worked in the customer service industry his whole life, from waiting tables to changing tires to helping folks buy and sell their homes, and is passionate about providing top-notch service to his clients.  Marshall lives in Peoria, and in his free time enjoys camping, mountain-biking trips to Sedona, paddle-boarding on Lake Pleasant, working on his truck and bicycles, and of course, hanging out by the pool 

Jordan Ray

Jordan has owned his own small business providing high-quality custom dress clothing to his clients for more than 30 years, working almost exclusively off of referrals and repeat business.  Jordan is an Air-Force brat who went to four different high schools and is quick to make new friends wherever he goes.  Jordan is mostly retired from his clothing business now and lives in Peoria with Mary, his wife of 35 years.  In his free time, you can find Jordan mountain-biking, riding his Harley, cleaning, and tinkering around on his pool, or spending an afternoon on his boat at Lake Pleasant.


Address – 7677 W Paradise Ln. Suite 1143, Peoria, AZ. 85382

Email – info@purepoolinnovations.com